Content curated before any model work
One authoritative source per topic, with outdated versions retired rather than left alongside. Contradictory documents produce contradictory answers, and this is where most of the accuracy came from.
An e-commerce operation was answering the same small set of questions hundreds of times a week — where is my order, what is the return window, does this ship to my pin code. Volume spiked unpredictably around campaigns, and the team was reactive rather than useful.
Seconds
First response time
60%
Routine tickets deflected
2024
Delivered
Automation
Discipline
The problem
The same order questions answered manually, hundreds of times a week.
High-volume repetitive queries crowding out the complex ones that actually needed a person
First response times stretching during campaign peaks, exactly when they mattered most
An off-the-shelf chatbot trial that answered confidently and wrongly, which had damaged internal trust
Policy content scattered across several pages, some contradicting each other
The approach
One authoritative source per topic, with outdated versions retired rather than left alongside. Contradictory documents produce contradictory answers, and this is where most of the accuracy came from.
Policies chunked so a clause is never split mid-sentence, each chunk carrying its source URL so answers can cite where they came from and be checked.
Order status, stock and shipping come from narrow read-only function calls rather than the model's guess. Anything touching refunds was deliberately left out of scope until the correction rate proved itself.
Low retrieval confidence, frustration signals, complaints and anything about money escalate to a human — with the transcript, what the agent found and what it was unsure about attached, so the person starts where the agent stopped.
The agent first answered the team's own questions, then drafted replies for human approval so the edit rate could be measured, and only went autonomous on the question types where corrections were already near zero.
The outcome
Grounded AI agent resolving routine requests and escalating with context.
Around 60% of routine tickets resolved without a human
First response in seconds, holding through campaign peaks
Escalations arrive with transcript and context rather than as an empty ticket
Unanswered topics logged as a content backlog, so gaps get fixed rather than guessed at
Capabilities used
More work
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